Fixed Gear Bikes At Sports Chalet?

 I was at Sports Chalet recently and as I walked in I noticed two hipsters with trick bikes buying wheels. So I looked around and sure enough I confirmed it - Sports Chalet now sells fixed gear bikes. Now I don't really have much against the (Swobo Sanchez) bikes themselves, they look generally well made. But really? Sports Chalet? Seeing this really makes me question what direction the fixed gear community will go towards in the future. 

Links:
http://www.sportchalet.com/product/cycling/hybrid+-+city+-+cruiser+bikes/302194_3069866.do?sortby=priceDescend

 http://www.swobo.com/